The Trump Organization is taking steps to extend its brand into the digital landscape, as evidenced by a recent trademark application filed with the United States Patent and Trademark Office (USPTO) on February 24, 2025.
TRUMP-Branded Virtual World
This application, submitted by DTTM Operations LLC—the entity responsible for managing all trademarks associated with the Trump brand—signals an intent to create a range of digital products and services under the name “TRUMP.”
The trademark application outlines an ambitious plan for a TRUMP-branded virtual world, where users can engage in multiple activities, from shopping to dining.
In this immersive digital ecosystem, users would have the opportunity to purchase and wear TRUMP-branded clothing, shoes, and hats. Additionally, the virtual space would feature a TRUMP-branded restaurant, aiming to provide a unique dining experience within the digital realm.
Beyond fashion and dining, the proposed virtual world is set to incorporate educational and professional development resources. According to reports, users could access training services in various fields, including public service, business, civics, and hospitality management.
This multifaceted approach suggests that the Trump Organization is not merely looking to capitalize on merchandise sales but is also interested in providing value through educational content.
Digital Marketplace Featuring Cryptocurrencies
Perhaps the most intriguing aspect of the trademark filing is the inclusion of a digital marketplace. This marketplace would allow users to exchange digital goods and cryptocurrencies, with transactions restricted to content “authorized by the 45th and 47th President of the United States of America.” To ensure authenticity, these transactions would be validated using non-fungible tokens (NFTs).
However, the timing of the trademark filing is notable; it coincides with ongoing tensions between the Trump Administration and government employees at the USPTO, who have faced pressure regarding their positions.
In parallel with these developments, Trump Media and Technology Group (TMTG) has announced its foray into the financial sector by initiating a Bitcoin exchange-traded fund (ETF).
The company has filed for trademarks associated with its upcoming financial products, branded under the new label Truth.Fi. This initiative aims to encompass a wide range of financial services, including customized Bitcoin ETFs and separately managed accounts (SMAs).
To bolster these efforts, TMTG plans to invest up to $250 million, which will be custodied by Charles Schwab. This investment is designed to create a financial infrastructure for the new offerings, integrating them with existing platforms like Truth Social and Truth+, which focus on social media and video streaming.
Devin Nunes, CEO and Chairman of TMTG, articulated the company’s mission to provide investors with alternatives to what he termed “woke funds” and the debanking issues prevalent in today’s market.
Nunes emphasized that the company is exploring various strategies to attract investors who align with “America First” principles, making it clear that TMTG aims to carve out a niche in the competitive financial landscape.
Featured image from DALL-E, chart from TradingView.com
