Philcoin launches PhilSocial to revolutionize social media, reward users and transform social platforms to do good for society.

According to a report from GWI, the average social media user spends approximately two and a half hours a day on different social media platforms, accounting for over a third of their daily online activities. This translates to a $300 billion market annually for the social media market, but only 8% of the revenue gets to content creators and influencers. However, the common user rarely enjoys any benefits from the time spent, grossing zero dollars despite spending hundreds of hours annually on social media.

Imagine a world where you could be rewarded for every like, comment, or share—while contributing to meaningful causes. This is the reality with PhilSocial. Built on the Polygon blockchain, PhilSocial is a decentralized social platform that ties engagement to charitable giving. Users can earn Philcoin (PHL) and NFT rewards for interacting on the platform while supporting causes that drive real-world impact.

“PhilSocial aims to create a social network where everyone wins,” said Jerry Lopez, Founder and CEO of Philcoin, during the beta launch in Orlando​. “You don’t have to be an influencer or content creator, through the platform an ordinary person can reap the benefits of social media and blockchain to participate in a new digital economy.”

PhilSocial introduces a novel feature, built-in philanthropy, that makes sure users give back to charity before they withdraw their rewards. Powered by the success of its parent app, PHILApp, the blockchain-powered social media platform offers more than a “mindless scrolling” app but one that transforms how social media influences the world. 

Jerry Lopez during the PhilSocial beta launch in Orlando  (Image: PhilCoin X page)

Built-in Philanthropy: Give to Earn

PhilSocial introduces a unique “Get2Give” model that transforms casual social media engagement into charitable opportunities. Simply, the platform converts users’ interactions such as chatting, creating content, playing games, or referring friends into rewards, paid out in the native Philcoin (PHL) or NFTs. The rewards are sent directly to the users’ decentralized wallets. 

However, PhilSocial adds a built-in philanthropic layer, a unique feature that only allows users to unlock their rewards once they have given back to a cause on the platform. This 50% ‘philanthropic fee’ can be donated to a  can be used to start a new one. Only after this contribution can users claim the remaining rewards.

Philcoin already created real-world impact. For example, through the platform’s support, the Cabécar “Chirripó” Tribe in Costa Rica received essential infrastructure, including roads, schools, hospitals, and telecommunications facilities​. As Jerry Lopez has continuously shared, “Philcoin isn’t just about digital currency; it’s about creating economic opportunities.” 

Built For a Purpose, Built For Privacy

Apart from revolutionizing social media through philanthropy, PhilSocial makes sure users maintain complete control over their data. Built on Polygon, unlike Web 2 social media platforms, it leverages blockchain technology to guarantee privacy and decentralization, protecting users from third-party data exploitation​.

Additionally, users can use rewards for real-world utility. PHL and NFT rewards can be used to purchase real-world goods and services on the platform or transferred to external wallets. This gives the rewards real-world value. Users can use them to unlock exclusive content, shop for products, or donate to causes they care about. They can also enjoy AI-assisted content creation. An integrated AI model helps users easily curate and develop engaging content.

Part of a Growing Ecosystem with More to Come

PhilSocial is not just an app, it’s a vital part of the expanding Philcoin Web3 ecosystem, joining PHILApp. Together, these platforms form a social ecosystem that rewards users for participation while driving global impact.

As Philcoin continues building its ecosystem, users can expect even more ways to earn, engage, and give back, ushering in the next phase of Web3 innovation.