As 2025 unfolds, the crypto market demonstrates maturity, resilience, and strategic growth. A clear indicator appeared on March 25, when Mt. Gox transferred 11,501 Bitcoins valued at over $1 billion. Historically, such events caused market volatility, yet Bitcoin (BTC) managed to maintain stability within the $84K–$85K range, a heavy accumulation zone.
Although Trump’s tariff bombshell has pushed prices below these levels since then, BTC recovered above the $76.5K mark, and according to Arthur Hayes, if it holds that strong until April 15 – U.S. tax day – it could signal long-awaited market stabilization, followed by a massive move ahead.
Providing deeper insights into market behaviors, Mike Ermolaev, the founder of Outset PR and a seasoned crypto market analyst, recently highlighted an industry trend: panic selling by short-term holders during market fluctuations caused by President Trump’s threat of tariffs, contrasted sharply with strategic accumulation by institutional players and long-term “whales.”
Per Ermolaev, this dynamic represents the foundational mechanism driving the next phase of Bitcoin’s sustained appreciation.
In this nuanced landscape, the importance of strategic and transparent public relations becomes more obvious than ever. Crypto now demands communication approaches that foster confidence through clarity and authenticity – precisely the approach Ermolaev’s Outset PR agency provides.
Outset PR Overview
Launch year: 2022
Expertise: Crypto PR, blockchain PR, Web3 PR, token PR, DeFi PR, AI/AR PR
Media connections: 3000+
Notable clients: Dash, Icons8, XPANCEO, ChangeNOW, Step App, Choise.ai, GoMining
Outset PR differentiates itself through structured yet highly flexible, personalized PR strategies that resonate across Web3 industries. The agency’s goal-driven approach ensures its PR efforts deliver maximum market impact and strong business outcomes.
At Outset PR, each campaign starts by defining the client’s objectives (“whys”), target audience, and unique selling proposition – whether it’s technological innovation, a visionary team, or actual earning opportunities. Based on these insights, the team develops a detailed, step-by-step plan, leveraging the most effective PR tactics and setting transparent KPIs, such as the number of republications per article, total or joint outreach, conversion rates, and more.
Throughout each campaign, Outset PR’s analytics team monitors overall performance in real time, enabling timely adjustments without compromising final results.
Substance-Centric Business Ethos
Outset PR was founded with a clear vision: to shift crypto communication away from sensationalism and hype-driven claims and toward trust-building, real-world utility, and sustainable growth. Mike Ermolaev, who has over eight years of crypto PR experience, asserts that the industry’s narrative must evolve by prioritizing steady progress over short-term speculation.
“Crypto’s new era is built on transparency and long-term vision,” he says. “We’re moving from flash to fundamentals, creating an ecosystem that delivers real value today and resilience for tomorrow.”
Central to Outset PR’s business philosophy are the following principles:
- Substance first: Outset PR partners with projects that demonstrate genuine innovation and utility, ensuring impact rather than superficial exposure. Their motivation is case-driven, so they contribute to brands that share their visionary outlook and truly aim to create positive, lasting change.
- Openness: Committed to transparency, the agency showcases its entire team and maintains a regularly updated blog featuring detailed case studies, practical guides, and even corporate culture insights.
- Quick, direct communication: Every responsible team member at Outset PR is involved in client communication, so you’ll always know whom to contact for questions, assistance, or advice – especially when unforeseen challenges arise.
- Enduring relationships: Guided by honesty, respect, and friendliness, the agency cultivates long-term partnerships with clients and media outlets, promoting mutual growth while keeping all stakeholders’ interests in mind.
These principles firmly establish Outset PR as a trustworthy entity in a market where opacity and short-lived relationships remain all too common.
Team Experience
Strong leadership and an exceptionally skilled team form the cornerstones of Outset PR’s effectiveness.
Founder Mike Ermolaev is not merely a crypto PR pro and successful entrepreneur, but also an influential thought leader whose deep industry insights have appeared in Forbes, Business Insider, Nasdaq, Cointelegraph, and more.
Ermolaev’s signature interview series for Benzinga.com engages crypto’s prominent figures such as Chainanysis CEO Jonathan Levin, Ripple President Monica Long, Tether CTO Paolo Ardoino, and Google Web3 executive Allen Day, along with global celebrities including Prince Philip Karageorgevitch of Serbia, rapper French Montana, and former Guns N’ Roses drummer Matt Sorum.
Supporting Ermolaev is a diverse team of over 20 professionals working in PR, content creation, media outreach, strategic SEO, and other fields. Notable among them is Alice Frei, whose crypto and blockchain expertise has been appreciated by the global media powerhouse CNBC.
List of Services
Outset PR offers an extensive range of customizable PR services, tailored to meet the needs of both startups and established companies:
| Service | Commentary |
| Strategic PR | Outset PR crafts proactive PR strategies to manage brand reputation, communicate effectively with stakeholders, and mitigate potential crises. |
| Traffic acquisition | The agency utilizes advanced technology that combines SEO, targeted media outreach, and traffic-driven content creation to convert casual web visitors into engaged leads. |
| Go-to-market support | Outset PR provides market-entry strategies for global and local markets, including specialized, regional-friendly campaigns for Latin America and Asia, to drive rapid expansion and achieve market domination. |
| Media coverage and influencer marketing | The agency leverages a wide media network to connect brands with high-impact news outlets and influencers, maximizing visibility. |
| Tier-1 pitching | Outset PR transforms client expertise into compelling pitches that capture journalists’ attention, securing premium mentions in publications like Forbes, The Independent, TechCrunch, Decrypt, CoinDesk, and more. |
| Newsbreak promotion | The agency turns company updates into newsworthy stories designed to boost organic coverage, further amplified by robust lead-generation efforts. |
| Personal brand development | Outset PR builds personal brands for key executives, enhancing overall brand credibility and fostering customer loyalty. |
| Content creation | The agency produces high-quality PR content aligned with both client objectives and market realities, with in-house support for translation and proofreading in over 20 languages. |
| SERM | Outset PR employs analytical and creative strategies to maintain a positive digital image and manage online reputation. |
| Additional services | The agency offers complementary services, including analytics, design, event promotion, community management, and more, to enhance the impact of core PR initiatives. |
Proven Track Record
Outset PR’s case-driven motivation is evident from its portfolio, which includes multiple in-depth case studies demonstrating the agency’s ability to guide projects toward new heights. Each service Outset PR provides is backed by real success stories, confirming that its offerings are not just theoretical, but deliver tangible outcomes.
This commitment to honesty and simplicity also informs how Outset PR interacts with clients. Among several testimonials on their website, Konstantin Gorin, Head of Support, Partnerships, and Communications at Cryptopay, praises the agency’s “knack for clarifying their offerings, simplifying complex concepts, and anticipating client needs,” calling it “incredibly valuable in both PR consulting and overall business collaboration.”
Maria Carola, CEO of StealthEX, notes that her experience with Outset PR “was marked by near‑perfect communication, clear coordination, and endless PR growth opportunities,” adding that the agency’s transparent reporting saved her team valuable time.
On top of that, Anastasia Kor, CMO at Choise.ai, describes Outset PR as “a caring, engaged team that redefines how you see your own project and effectively communicates this new vision to stakeholders.”
Multiple financial and crypto media outlets, including ADVFN, BlockchainReporter, BTC Peers, CoinCarp, CoinGape, crypto.news, Coinpedia, Finbold, and TheCryptoBasic, have recognized Outset PR’s expertise as well.
The agency also plays a pivotal role in prestigious crypto events, serving as the exclusive partner for the 2024 crypto.news awards and further reinforcing its credibility within the industry. Outset PR also supported Crypto Daily Awards in 2022–2023, with Mike Ermolaev acting as a jury member.
Final Thoughts on Outset PR
In a market environment where Bitcoin’s remarkable stability, despite large-scale events like Mt. Gox’s billion-dollar transfers, signals newfound maturity and strategic resilience, effective crypto communication has never been more crucial.
Outset PR meets this need not merely as another PR agency, but as a strategic partner deeply committed to guiding blockchain, Web3, and AI projects through today’s sophisticated market dynamics.
By balancing transparency, goal-driven strategies, genuine industry expertise, and a proven track record, Outset PR positions itself as indispensable for projects seeking sustainable success amid ongoing market shifts. Just as Bitcoin now fosters trust rather than volatility, Outset PR builds credibility, ensuring its clients can confidently navigate and capitalize on crypto’s evolving trajectory.
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